Although it's often the last item to be considered,
label printing is very important in following through with your marketing endeavors. Continuity is key, and at the end of the shopping line your label can make the difference in a sale lost or gained.
Create a label with a bad design and it definitely affects sales. From the proper sizing, logo placement, shape and quality of paper, your label will decide if your potential customer will grab your product off the shelf.
The last thing you want to experience is a label that falls off or is too small to see. By working with Canadian Printing Brokers, you get hand-held service from our specialty printers who know the complete ins and outs of custom label printing.
Designing Your Label
Branding yourself starts with your logo. This is the key visual that makes your label a repeat eye pleaser or eyesore.
Selling food? A bad logo can actually give the impression that your product is a less savory item! Logo colours and shape as well as label shape can greatly affect how enticing a food product (as well as other products) will be perceived.
There's also the question of size. Too big a label and you will end up covering an item completely - is that what you really want to do? Too small a label, and you limit your visibility on the shelves. Think this one out carefully and create good mockups to work with before going to print custom labels.
Colour
There are many 2 colour label jobs printed. But what do you do if you have a full colour logo? We say - go full colour. Nothing is more appealing on the shelves - and the continuity you keep by honouring the true colours of your logo will reinforce your brand.
If different lines of products develop, use a spot colour to differentiate your products accordingly. Remember, branding makes it easy for your customers to instantly recognize your products - make sure your labels get top priority!
What Material Is Best?
Depending on where your products will be sold can determine which materials should be used when printing labels. For example, if your products require refrigeration or will be used outdoors, you definitely want a label that will survive the extreme temperatures of hot, cold, dry and wet. In this situation it is ideal to have a label that survives for the life of a product - It makes it that much easier for a repeat sale.
Many labels are often printed onto plastic or paper that uses adhesive on the back. This is then stuck on the product. While plastic labels are usually more durable, they can cost more. A glossy paper label is not as expensive and can have the look and feel of plastic.
If weather is not an important part of the equation, then a standard paper label is great.
Whatever your decision, let our experts guide you and include a free estimate. Call us today, or use our handy forms above.
