FLYER PRINTING - PRINT FLYERS - LEAFLETS

Flyers are often confused with brochures and leaflets, with the same terms used interchangeably to describe this popular direct mail / handout piece.

The basic difference between brochures and flyers is that a flyer has a cheaper connotation, whereas a brochure is thought of as a classier handout made with a higher quality stock.
Flyer advertising is not only excellent for sending out as a direct mailing piece, but it is effective as a handout, a countertop item, bulletin board alert, etc.

Flyers represent a very important part of a company's direct marketing campaign and as such require a creative approach that goes beyond just design.

These days, you can print flyers in various shapes, sizes and folds. The standard is still 8 1/2" x 11" but depending on the way it is folded, paper sizes can vary greatly.

Flyer printing paper choices are endless and are determined by the need to impress, budgets and nature of business being promoted.

Regardless of the type of flyer you choose to print, one thing is certain - the cost of printing flyers will be determined by several factors.

The information you need to have requires a checklist that looks like this:

- Quantity Required
- Paper Stock
- Size
- Die-cut?
- Number of folds
- Number of colours
- Coated/Uncoated?

At Canadian Printing Brokers, we feel that no matter what type of flyer you create, the printing should be top notch. After all, your image is important to us and should be reflected in the material you send out to attract the eyes and confidence of your target market.

Speaking of target market, flyer printing is popular because you can target your market very effectively.

Looking for upscale areas to distribute? apartment dwellers? owners of late model cars? Each group can easily be selected to receive the flyer or leaflet you are distributing.

For a look at the different folding options available, see below. For more information on flyer printing, give us a call or fill out our form above to order. A representative will quickly contact you.