CATALOG PRINTING - CATALOGUE PRINTING

Catalogue Printing offers a classier more polished look than simple brochures or flyers. If you want your presentation to sizzle with appeal, a well designed catalogue is something that will grace the desk or table of someone's business or home for many weeks and months! In order to extend the purposeful life of your catalogue, you will need to bear in mind some of the following tips.

1. Full colour catalogues are essential as they are more effective at catching the eye of your market.

2. Sharp crisp images leave sharp impressions! Make sure the product you are promoting is front and center.

3. Thin or thick catalogue? That all depends if you want it as a mini magazine and more portable or as a tabletop item that stays put. Consider both before printing catalogues.

4. Hard cover catalogues or soft cover? Each has its benefits. Thicker cover stock is equated with a higher quality while a softer cover stock is suited to a magazine type of catalogue. Remember - perception is key!

5. Take advantage of the many high tech printing options we have to include tear away pages, gift cards, promotional coupons and even sample textures, fragrances and so on when printing catalogues.

6. Keep your sentences brief yet informative. Stay away from filler text that can be boring and confusing. Catchy terms make for more memorable reading.

7. Use colour wisely and sparingly in your design thinking in terms of accenting the key thoughts. Remember, you don't want a fight going on between too many colours in text and images. Create the right focus.